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ENTRY FROM: The Top 100 Health Promotion Professionals

Nominee: Courtney Moskal

Corporate Transitions

Walsh Duffield Cos., Inc. is an independent insurance agency, supporting our customers by providing personal and business products and services leading to insurance and risk management solutions. As a fourth-generation, family-owned business, we take this work seriously and approach each day with the mindset that we want to exceed our customers’ expectations.

Wellness at Walsh Duffield has been an ongoing educational and exciting journey which began several years ago. As our workforce grew both in size and age, we discovered how much we valued the health and well being of our associates. As this priority became more evident, we found we wanted to be supportive and encouraging of all wellness efforts. Consequently, we found ourselves counting steps and calories, participating in screenings, from finger pricks to Bod Pods, and performing yoga moves, striking Latin poses and playing Wally ball! As associates learned which ways to wellness worked for them, we now consistently see healthy snacks and lunches in our office and everyone seems to be “on the move” in one form or another. Our travels began with healthy steps taken by both owners and associates. This mutual initiative and enthusiasm is the foundation of our success. Our journey has brought us to a destination of a culture of wellness, in which we continue to discover new approaches, accompanied by the support of all at Walsh Duffield Cos., Inc.

In addition to valuing our associates’ health, we are experiencing benefits from our wellness culture. Our associates have a greater awareness of their personal health which is reflected by their interest and positive attitude toward wellness events and opportunities. In our agency, both the employee and employer benefits from decreased absenteeism; and employees earn a significant monetary benefit incentive for program participation. Our high percentage of successful participation is attributed to several factors including a variety of wellness events. Our “WD – Wellness Daily” program sponsors educational lunch & learns, nutritionist and personal trainer one on ones, community walks, flu shots, health assessments and screenings, exercise classes and more; all promoted on our WD! intranet and eye catching office bulletin board. Active participants in our current outcomes based program, not only personally receive the results of their efforts, but all the corresponding wellness benefits. Our group is out walking after a healthy lunch, heading to the gym before or after work, trading healthy recipes and supporting one another as we take our wellness steps. As our associates have become more aware of their physical condition, wellness conversations are the norm and increased ownership of personal health and well being is prevalent. The most effective tool on our journey and the one in use every day is the support, enthusiasm and efforts of our owners and ALL of our associates. We are very proud of our wellness culture and it remains a priority within the organization, at WD – Wellness Daily!

I have been hired as the Wellness Coordinator and Registered Dietitian to promote these same influences within our clients' corporate environment. I have been in the field for over 9 years and it has been quite the satisfying adventure. Our organization has 80 associates and our clients' sizes range from small to very large.


I started my professional career working for a financial service company upon completion of my Bachelor’s degree in Business Administration from the University of Richmond.  After a handful of years in the banking industry, I followed my instincts that led me back to school to earn a degree in health promotion.  I was hired as the assistant women’s tennis coach at James Madison University, where I received my Master’s degree in Exercise Science and Nutrition.  My research conducted at JMU has been published in scientific journals and was chosen to speak at various venues throughout the country.  I had the chance to speak at a conference in Boston, MA, along with presenting my research at the American Council of Sports Medicine annual meeting, along with more local events.

While at JMU, I decided that I wanted to become an expert in nutrition, and forged on to get registered as a dietitian (RD).  Upon completion of the dietetic internship and passing the national board examination, I returned to my hometown of Buffalo, NY.  I worked as a clinical dietitian and then for a large insurance carrier.  My current role as the Wellness Coordinator and Registered Dietitian for Walsh Duffield has allowed me to use my skills as a certified health coach, RD and corporate wellness coordinator to help our own employees understand how to take control over their own health.  I speak with our clients to show them how to create similar wellness initiatives into their corporate environment, to improve the health of their workplace.  I’m a regular contributor to various health publications in the Western New York area, in hopes to reach as many people as I can – in and out of the corporate environment.  I’m grateful for where my career has taken me and I hope to continue to instill small healthy changes in individuals and organizations that we will be able to measure in the near future.  

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Courtney M.
Courtney is a Registered Dietitian and has experience working with individuals and large groups in a variety of capacities. As a Wellness Coordinator, she works for Walsh Duffield in their Group Benefits Division, working with the agency’s clients to develop and implement wellness programs within their companies. Prior to joining Walsh Duffield, she was a supervisor in the Health Promotion department at BlueCross BlueShield of Western New York. Courtney holds a Master’s degree in nutrition from James Madison University and a Bachelor’s degree in business from the University of Richmond. She likes to run distance races, play tennis and travel the world with her family. View Courtney M.'s Profile.
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Hi Courtney, All the best with your contest entry. Your achievements, innovation and leadership in Workplace Wellness within your organization is most impressive. Congratulations! I would love to connect with you offline to chat more about your programs and services as I am seeking interested and talented Workplace Wellness Professionals like yourself as guest presenters/facilitators for our online Ambassador Certification program. Additionally, I would most welcome a case study of your organization's successes for a KWC International White Paper on Workplace Wellness Perspectives, Best Practices, & Case Studies that we are currently developing. With permission, these papers will also become case studies for our soon to be launched Certification Program providing further recognition to your amazing successes. Please contact me at lisa@kellywc.com if either of these opportunities are of interest to you. I look forward to connecting in the near future! Lisa Kelly

Lisa K. on 10/09/2014

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