A convergence of events led Brian Jolles to become passionate about promoting wellness and fighting obesity. First, his career in health benefits made him acutely aware that the majority of healthcare costs are a direct result of decisions within our personal control. Smoking, poor nutrition and lack of exercise are responsible for greater than 50% of healthcare costs. Brian's father died young from heart complications and his brother from cancer. Simple adjustments could have changed their outcomes, which inspired Brian to found We Promote Health in 2007. Brian's focus is not just on insurance protection; it's on prevention and leadership to help others improve their lifestyle choices.